Homes Built for America Appoints Greg Balen as Chief Operating Officer
SAN RAMON, Calif. (September 16, 2025) – Homes Built For America (HBFA), the homebuilding division of The True Life Companies, has announced that Greg Balen, a highly regarded real estate executive with extensive experience in multiple senior leadership roles, has been named Chief Operating Officer for the growing company. The hire adds to HBFA’s bench strength during a period of continued expansion, with the firm recently being named as a Top 200 builder by Professional Builder magazine, the official magazine of the National Association of Home Builders.
California-based Builder, Homes Built For America, Joins Professional Builder’s2025 Top 200 List of Largest Builders in the U.S.
SAN RAMON, CA – August 28, 2025 – Homes Built For America (HBFA), the homebuilding division of The True Life Companies (TTLC), has recently joined the 2025 Top 200 Rankings as a leading builder by Professional Builder, the official publication for the National Association of Home Builders (NAHB). Formerly known as Housing Giants, this annual ranking of builders by revenue was first established in 1936, the same year that Professional Builder magazine was launched.
Homes Built For America Holds Exclusive Pre-drywall Walk-through for Future Homeowners at SoMi, HayPark Townhomes
SAN RAMON, CA – April 2, 2025 – Last week, Homes Built For America (HBFA), the homebuilding division of The True Life Companies (TTLC), held a successful pre-drywall walk-through for future homeowners at SoMi HayPark Townhomes. Donned in hard hats, guests were thrilled to walk through their future homes, which helped them visualize what was soon to come.
Homes Built for America Tackles Bay Area Housing Shortage with Four New Communities and Nearly 300 New Homes
Homes Built For America (HBFA) has recently introduced four new communities in Northern California as part of its ongoing strategy to provide housing opportunities in the supply-constrained Bay Area. The neighborhoods, which span both Hayward and Sunnyvale, include the Haypark Townhomes at SoMi, HayView Condominiums at SoMi, the Fusion townhomes in Hayward and Vida Townhomes in Sunnyvale.
Homes Built For America Appoints Bill Hoffenberg As Chief Financial Officer
Homes Built For America (HBFA), announced that Bill Hoffenberg, a high-impact financial executive, has been named Chief Financial Officer for the homebuilding operation. Mr. Hoffenberg brings over four decades of experience, having served as CFO at several real estate firms throughout most of his career, including a former role as Chief Operating Officer.
Homes Built For America To Unveil SoMi At The Grand Opening This Saturday, March 11th In Hayward
Homes Built for America has announced the grand opening of SoMi, a new community of townhomes centrally located on Mission Boulevard in Hayward, CA. A small number of homes from SoMi’s first sales release are still available, making now an ideal moment for buyers looking to purchase and move-in by June. Priced from the $800,000s.
Vida, a New Mixed-Use Community Coming to Sunnyvale, CA
Homes Built For America has announced the ground breaking for Vida, the first phase of a highly anticipated mixed-use neighborhood in Sunnyvale, California featuring 50 modern, spacious townhomes. With its prime Bay Area location – nationally recognized as one of America’s safest and best cities to raise a family.
Fusion Introduces 46 Townhomes & 9 Live-Work Residences Coming To Hayward, CA
Homes Built For America has announced the official ground breaking of Fusion, a highly anticipated new community of 46 townhomes and 9 live-work residences for a total of 55 townhomes, coming soon to Hayward, California.
Sales Release This Weekend – New Townhomes Priced From The $800s At SoMi In Hayward
The True Life Companies (TTLC), a real estate firm focused on repurposing underutilized properties to create new housing options in high-need U.S. markets, announced today the launch of their homebuilding division, Homes Built for America (HBFA).
Homes Built for America Starts Construction on SoMi Townhomes and Condos Along Mission Boulevard in Hayward, CA
Homes Built for America (HBFA), the new homebuilding division of real estate firm The True Life Companies, has announced the start of construction on SoMi, a 189-resident new home community located at 29212 Mission Boulevard in Hayward, CA.
The True Life Companies Launches Homes Built for America to Build 189 Townhomes & Condos in Hayward, CA
The True Life Companies (TTLC), a real estate firm focused on repurposing underutilized properties to create new housing options in high-need U.S. markets, announced today the launch of their homebuilding division, Homes Built for America (HBFA).