Michelle Antic

Director, Sales & Marketing

Having worked with some of the top sales and marketing organizations and developers on the west coast, Michelle Antic has a broad background in real estate development, sales and marketing across many types of properties from single-family detached homes to hi-rise communities in urban and resort markets. Michelle began her career with Centex Homes taking charge of marketing and model home merchandising for a number of new home neighborhoods and master planned communities. She continued on to manage the marketing and sales programs for Intracorp, and clients of Polaris Group and The Mark Company. She then created a boutique marketing and sales consultancy working with an array of real estate developers, which lead to the successful sell-out of high-rise communities as broker of record. Michelle is responsible for the marketing and sales at all of the Homes Built For America communities, including community theming, model merchandising, the sales environment, sales team management and digital and print advertising campaigns. Working closely with other key members of the HBFA team, she manages a team of top tier consultants to develop innovative strategies and then execute on those strategies to enhance absorption and improve profitability.